BUSI 1020U Chapter Notes -Cleaning Windows, Carpoolers, Carpool
Document Summary
Reader benefits appeal to the audience"s attitudes and actions. When you provide benefits that focus on readers" needs and wants, people feel more positive about you and your request. Makes it easier to accomplish your goals. Most people try to do their best only when they believe that they can succeed and when they want the rewards that success brings. Reader benefits tell readers that they can do the job successfully and that they will be rewarded. Help overcome 2 problems that reduce motivation: people may not think of all the possible benefits and they may not understand the relationships among efforts, performance and rewards. Analyze your reader and brainstorm: think of the feelings, values, needs and fears that may motivate your reader. Then identify features of your service, product, or policy that meet those values or needs: identify the obvious features of your product or policy. Then think how these features might benefit the audience.
