BUSI 1020U Chapter Notes -Sales Promotion
Document Summary
Use paiboc analysis and maslow"s hierarchy to identify your audience"s needs. Choose your pattern of organization on the basis of the situation. Letters to people outside your organization should be indirect to build goodwill. When you write to supervisors, propose solutions when you report a problem. When you write to peers and subordinates, ask for their input in dealing with negative situations. Buffer neutral or positive statement that allows you to delay the negative. You"ll want to begin messages with a neutral statement or buffer when the reader values harmony, or when the buffer serves another purpose. A buffer must put the reader in a good frame of mind not give the bad news but not imply a positive answer either and provide a natural transition to the body of the letter. Are hard to write, even if you think the reader would prefer to be let down easily, use a buffer only when you can write a good one.
