BUSI 1020U Chapter Notes -Business Communication, Visual Thinking, Form Letter
Document Summary
We communicate because of our innate need to make meaning. We communicate to identify and express ourselves, to get work done, to gain recognition, and to make our lives meaningful. We communicate most successfully when: we take the time to consider consciously what results we want, adapt to our message content, tone and style to meet the needs of our audience, so we can achieve those results. Business communication uses specific formatting and style conventions to get the job done. Time is money, your audience primary need is to get the message, clearly and completely, the first time. Author daniel pink claims that the global economy has moved us from the information age to the conceptual. Age, wherein high-level communications skills such as conceptualizing, big picture thinking, and synthesizing are most valued. Business communications (oral, nonverbal, and written) go to both internal and external audiences. Internal audiences other people in the same organization: subordinates, superiors and peers.
