BUSI 1020U Chapter Notes -Clairtone

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21 Jan 2014
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Your attitude is a way of communicating that demonstrates your ability to see another point of view. It means empathizing putting yourself in the other person"s shoes. Whether text messaging, emailing or presenting, your attitude: Looks at the situation from the audience"s point of view. Emphasizes what the audience wants to know. You-attitude also means making it easy for your audience to do what you want. You-attitude messages focus politely through their rhetorical (persuasive) choices. Appearance, layout, visuals, content and language all contribute to reader-centred documents. Condescending means that you are speaking to someone as if they were younger, or not as smart as you are. Often referred to as talking down to someone: talk about the reader, not about yourself. Emphasize what your reader wants to know, they are more interested in when the order will arrive than when you shipped it. Talk about the reader except in negative situations.

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