BUSI 1020U Chapter Notes -Medium Format (Film), Employee Retention
Document Summary
Technology changes our expectations about where, when, and how we communicate. Why our innate need to make meaning. We communicate most successfully when we: take the time to consider consciously what results we want, adapt our message content, tone, and style to meet the needs of the audience, so we can achieve those results. Elements of persuasion: we cannot get what we want, unless and until we identify and satisfy the other person"s needs. Function uses specific formatting and style conventions to get the job done. Audience"s primary need get the message, clearly and completely, the first time. Best business communication meets audience"s expectations and purposes: medium, format, style, tone. Technology disadvantage trained us to expect easy, immediate message transfer while increasing the complexity of our communication methods. Identified by conference board of canada and the us secretary"s commission on achieving. Global economy moves from information age to the conceptual age .
