BUSI 1020U Chapter 8: Module 8 - Composing Informative and Positive Messages
Document Summary
Module 8 composing informative and positive messages. You decide how to organize your message based on your purpose and audience analysis. Use paiboc analysis to identify what you want your message to achieve, how your audience will feel about your message, and what information you should include. If your audience will feel neutral or pleased about your message, use the direct or good news organizational pattern: give the good news, and summarize the main points, give details, give any reader benefits, end positively. For informative and positive documents, use a subject line that highlights the good news and/or concisely summarizes the information. Readers may feel neutral about assembly, safety and fire drill instructions. A transmittal can be positive when you"re sending glowing sales figures or persuasive when you want the reader to act on the information. In a summary of a conversation for internal use, apply paiboc analysis: to meet your needs, and the needs of your audience, identify.
