BUSI 1600U Chapter Notes - Chapter 14: Customer Relationship Management, Customer Satisfaction, Sales Promotion
Document Summary
Chapter 14: marketing: developing and implementing customer-oriented marketing plans. From the time the first european settlers arrived in canada until the start of the 1900s, the general philosophy of business was to produce as much as possible. Manufacturers focused on production, as most goods were bought as soon as they became available and the greatest marketing need was for distribution and storage. By the 1920s, businesses had developed mass production techniques and production capacity often exceeded the immediate market demand. Most companies emphasized selling and advertising in an effort to persuade consumers to buy existing products. After the second world war ended in 1945, there was a tremendous demand for goods and services among the returning soldiers who were starting new careers and beginning families. Organizations recognized the need to be responsive to consumers if they wanted to get their business, and a philosophy called the marketing concept emerged in the 1950s.
