BUSI 2202U Chapter Notes - Chapter 15: Direct Selling, Advertising Mail, Shopping Channel

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Retail sector also employs over two million people in canada, or one in eight canadian jobs, making it the second-largest labour force in the country. Form of ownership distinguishes retail outlets based on whether individuals, corporate chains, or contractual systems own the outlet. Level of service is used to describe the degree of service provided to the customer ranging from self-, limited-, and full-service retailers. Merchandise line describes how many different types of products a store carries and in what assortment. One of the most common forms of retail ownership is the independent business, owned by an individual. The independent retailer accounts for over 60 percent of total retail trade in canada. The advantage of this form of ownership for the owner is that he or she can be his or her own boss. For customers, the independent store can offer convenience, quality, personal service, and lifestyle compatibility. The corporate chain, involves multiple outlets under common ownership.

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