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Textbook Notes for Salma Karray

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UOITBUSI 4220USalma KarrayWinter

BUSI 4220U Chapter Notes - Chapter 8: Marketing Mix, Price Premium, Promotional Mix

OC1742348 Page
19 May 2017
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UOITBUSI 4220USalma KarrayWinter

BUSI 4220U Chapter Notes - Chapter 3: Influencer Marketing, Vertical Integration, Cost Leadership

OC1742344 Page
19 May 2017
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UOITBUSI 4220USalma KarrayWinter

BUSI 4220U Chapter Notes - Chapter 2: Resource Allocation, Vertical Integration

OC1742342 Page
19 May 2017
0
Chapter 2: corporate strategy decisions and their marketing implications marketing strategy: corporate scope. Specific as to the customer groups and th
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UOITBUSI 4220USalma KarrayWinter

BUSI 4220U Chapter Notes - Chapter 5: Time Series, Focus Group, Customer Relationship Management

OC1742345 Page
19 May 2017
0
Given the stakes and the risks entailed in being very wrong with a forecast, some effort to prepare an evidence-based forecast, instead of a wild guess
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UOITBUSI 4220USalma KarrayWinter

BUSI 4220U Chapter Notes - Chapter 2: High Tech, Discounted Cash Flow, Keiretsu

OC1742345 Page
19 May 2017
0
Each objective contains four components: a performance dimension or attribute sought, a measure or index for evaluating progress, a target or hurdle le
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UOITBUSI 4220USalma KarrayWinter

BUSI 4220U Chapter Notes - Chapter 7: Marketing Mix, Organic Cotton, Kobe Bryant

OC1742343 Page
19 May 2017
0
Differentiation: one key to customer preference and competitive advantage. Consumers or organizational customers choose what they buy for one of two re
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UOITBUSI 4220USalma KarrayWinter

BUSI 4220U Chapter Notes - Chapter 6: Geodemographic Segmentation

OC1742344 Page
19 May 2017
0
Today"s market realities often make segmentation imperative. Identify a homogeneous segment that differs from other segments: the 4 ps, specify criteri
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UOITBUSI 4220USalma KarrayWinter

BUSI 4220U Chapter Notes - Chapter 1: Marketing Strategy, Market Analysis, Market Segmentation

OC1742346 Page
19 May 2017
0
Three levels of strategy: similar components but different issues. The hierarchy of strategies: the three major levels of strategy in most large, multi
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UOITBUSI 4220USalma KarrayWinter

BUSI 4220U Chapter Notes - Chapter 10: Product Differentiation, Natural-Language Processing, Customer Retention

OC1742345 Page
19 May 2017
0
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UOITBUSI 4220USalma KarrayWinter

BUSI 4220U Chapter Notes - Chapter 4: Corporate Social Responsibility, Switching Barriers, Product Differentiation

OC1742345 Page
19 May 2017
0
An industry is a group of firms that offer a product or class of products that are similar and are close substitutes for one another. At the micro leve
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UOITBUSI 4220USalma KarrayWinter

BUSI 4220U Chapter Notes - Chapter 9: Sales Promotion

OC1742344 Page
19 May 2017
0
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UOITBUSI 4220USalma KarrayWinter

BUSI 4220U Chapter Notes - Chapter 1: Marketing Strategy, Customer Relationship Management, Target Market

OC1742344 Page
19 May 2017
0
Variations in marketing"s strategic influence marketer"s found that influence on both tactical and strategic issues was significantly lower in german f
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