BUSI 4220U Chapter Notes - Chapter 5: Time Series, Focus Group, Customer Relationship Management
Document Summary
Given the stakes and the risks entailed in being very wrong with a forecast, some effort to prepare an evidence-based forecast, instead of a wild guess, is almost always called for, even if time and money are scarce. A forecaster"s tool kit: a tool for every forecasting setting. An estimate of market potential often serves as a starting point for preparing a sales forecast. There was also the size of the currently penetrated market, those who were actually using pay phones in tanzania at the time of the forecast. Investors would also want to know these figures the size of the potential and penetrated markets for the market segments maddy and lague intend to serve, their target market. They would also need a sales forecast, in which they predicted sales revenues for acg for five years or so. Established organizations employ two broad approaches for preparing a sales forecast: top-down and bottom-up.
