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Chapter 4

ADM 1301 Chapter 4: 09.29.15 (ch. 4) pdf


Department
Administration
Course Code
ADM 1301
Professor
John Palmer
Chapter
4

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Monday, September 28, 2015
ADM 1301 Chapter 4
4.1 BASIC STAKEHOLDER ANALYSIS
stakeholder: an individual or group who can influence, or is influenced by, the operations of an
organization
stakeholder engagement: efforts by a corporation to understand & involve relevant individuals, groups,
or organizations by considering their moral concerns in strategic & operational initiatives
4.2 STAKEHOLDER MANAGEMENT CAPABILITY
The ability of mangers to:
1. identify stakeholders and their influence
— mapping (rational)
2. develop the organizational practices to understand stakeholders
— portfolio analysis, strategic management (process)
3. undertake direct contact with stakeholders
— must have appropriate value set / skill set (transaction)
4.3 STAKEHOLDER MATRIX MAPPING
a technique of categorizing organizations stakeholders by their influence according to two variables;
usually involves plotting them on a 2x2 matrix
problematic: those who oppose organizations course of action, but are relatively unimportant to
organization
to solve: provide educational programs, adjust corporate plans, prepare defensive plans if coalitions
form
antagonistic: those who oppose course of action and are very important to organization
to solve: identify potential coalitions and take defensive action, prepare counter-arguments, engage
negotiations, plan corporate changes
low priority: those who support the course of action but are relatively unimportant to the organization
to solve: provide educational training and involvement with supporters
supporter: those who support the course of action and are important to the organization
to solve: provide information to reinforce position, ask for support to influence indifferent stakeholders
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Monday, September 28, 2015
4.4 DIAGNOSTIC TYPOLOGY OF ORGANIZATIONAL STAKEHOLDERS
type 1: supportive stakeholder and strategy (involve)
type 2: the marginal stakeholder and strategy (monitor)
type 3: the non-supportive stakeholder and strategy (defend)
type 4: the mixed-blessing stakeholder and strategy (collaborate)
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