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Chapter 8

ADM 1301 Chapter 8: 10.16.15 (ch. 8) pdf


Department
Administration
Course Code
ADM 1301
Professor
John Palmer
Chapter
8

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Friday, October 16, 2015
ADM 1301 Chapter 8
8.1 RESPONSES TO CSR
Planning for CSR:
conduct CSR assessment
develop a CSR strategy
develop CSR commitments
implement CSR commitments
verify and report on progress
evaluate and improve
8.2 CORPORATE PHILANTHROPY
corporate philanthropy: the effort of business to contribute to society socially; manifested by donations
of money or goods and services in kind, voluntarism (where corporate
employees work for social causes), and sponsorship of events that contribute to
society
TRENDS AND CONCERNS IN CORPORATE GIVING:
cause-related marketing: the purchase of a particular product results in a donation being made by a
corporation to a non-profit organization’s program
strategic giving: an attempt to rationalize the shareholder interests with corporate philanthropy whereby
the corporation benefits directly from the funds given
8.3 CORPORATE VOLUNTARISM
corporate voluntarism: the time and talent employees commit to community organizations with support
and/or consent from employers who recognize the value of such efforts to
society
forms of support: providing facilities, allowing time off, assisting with personal expenses incurred while
undertaking voluntary activities, special recognition to employees
1
Arguments for Corporate Philanthropy
means to express CSR to community
promotes image of good citizenship
business benefits from volunteer sector
benefits from corporate community investment
program
company’s success linked to community’s
health
Arguments Against Corporate Philanthropy
funds given belong to shareholders
social welfare is the job of government
corporation might become accountable for
actions of charity
no guidelines or standards to measure,
evaluate, or monitor corporate giving
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