ADM 2302 Chapter Notes - Chapter 3: Lincoln Near-Earth Asteroid Research, Thinkpad X Series

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Objective cell: h11: this is a linear programming model because the decisions are represented by changing cells that can have any value that satisfy the constraints. Each constraint has an output cell on the left, a mathematical sign in the middle, and a data cell on the right. The overall level of performance is represented by the objective cell and the objective is to maximize that cell. Also, the excel equation for each output cell is expressed as a sumproduct function where each term in the sum is the product of a data cell and a changing cell. S = number of advertisements in sunday supplements. Adm2302 solution for extra problems week 3: maximize exposures (thousands) = 1300t + 600m + 900r + 500s subject to and. 300t + 150m + 200r + 100s 4,000 () 90t + 30m + 50r + 40s 1,000 () T 0, m 0, r 0, s 0.

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