Textbook Notes for Ysabella Lee

UOTTAWAADM 2320Ysabella LeeFall

ADM 2320 Chapter Notes - Chapter 5: Marketing Mix, Direct Selling, Retail

Kelda Maxwell2 Page
20 Dec 2016
4
L01 describe the nature and composition of b2b markets. L02 explain the key differences between b2b buying and b2c buying. L03 explain the ways b2b rms
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UOTTAWAADM 2320Ysabella LeeFall

ADM 2320 Chapter Notes - Chapter 7: Ethnography, Panel Data, Jargon

Kelda Maxwell3 Page
20 Dec 2016
3
Identify the ve steps in the marketing research process. L03 describe primary data collection techniques and summarize the differences between secondar
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UOTTAWAADM 2320Ysabella LeeFall

ADM 2320 Chapter Notes - Chapter 1: Baby Boomers, Root Mean Square, Marketing

Kelda Maxwell39 Page
20 Dec 2016
2
L01 de ne the role of marketing and explain its core concepts. L02 describe how marketers create value for a product or service. L04 understand the imp
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UOTTAWAADM 2320Ysabella LeeFall

ADM 2320 Chapter Notes - Chapter 6: Cola Wars, La Senza, Market Segmentation

Kelda Maxwell6 Page
20 Dec 2016
3
L01 describe the bases marketers use to segment a market. Identify the criteria for determining the attractiveness of a segment and whether it. L03 exp
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UOTTAWAADM 2320Ysabella LeeFall

ADM 2320 Chapter Notes - Chapter 3: Green Marketing, False Advertising, Habitat

Kelda Maxwell3 Page
20 Dec 2016
3
L01 outline how the factors in a rm"s microenvironment in uence its marketing strategy. Identify the factors in a rm"s microenvironment and explain how
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UOTTAWAADM 2320Ysabella LeeFall

ADM2320 Chapter 1-6: Pre-Midterm Textbook Notes ADM2320

OC81746923 Page
3 Dec 2016
1
Marketing research: set of techniques and principles for systematically collecting, recording, analyzing and interpreting data that can aid decision ma
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UOTTAWAADM 2320Ysabella LeeFall

ADM 2320 Chapter Notes - Chapter 2: Lee Valley Tools, Ken Wilber, Swot Analysis

Kelda Maxwell7 Page
20 Dec 2016
1
Chapter 2: developing marketing strategies and a marketing plan. L02 describe the elements of a marketing plan. L03 analyze a marketing situation using
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UOTTAWAADM 2320Ysabella LeeFall

ADM 2320 Chapter Notes - Chapter 4: Reference Group, Selective Perception, Tim Hortons

Kelda Maxwell5 Page
20 Dec 2016
3
L01 describe the steps in the consumer buying decision process. Identify what determines how much time consumers will spend searching for. L02 informat
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UOTTAWAADM 2320Ysabella LeeWinter

ADM 2320 Chapter Notes - Chapter 5: Problem Solving

OC33848813 Page
27 Jan 2016
28
To understand consumer behaviour, we must ask why people buy products or services, or even specific brands. Represents the steps that consumers go thro
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UOTTAWAADM 2320Ysabella LeeFall

ADM2320 Chapter 7-11: Post-Midterm Textbook Notes ADM2320

OC81746925 Page
3 Dec 2016
3
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UOTTAWAADM 2320Ysabella LeeFall

ADM 2320 Chapter Notes - Chapter 8: My5, Sodium Bicarbonate, Lego Friends

Kelda Maxwell7 Page
20 Dec 2016
3
L02 describe the diffusion of innovation theory and how managers can use it to make product line decisions. List the stages involved in developing new
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UOTTAWAADM 2320Ysabella LeeWinter

ADM 2320 Chapter Notes - Chapter 7: Swot Analysis, Channel Surfing, Millennials

OC3384882 Page
27 Jan 2016
26
The first step in the planning process is to articulate the mission and the objectives of the company"s marketing strategy. The segmentation strategy m
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