ADM 2320 Chapter Notes - Chapter 11: Marketing, Fixed Cost, Variable Cost
Get access
Related Documents
Related Questions
(Please show as much work as possible)
Ā
1. You are bidding in a second-price auction for a painting that you value at $800. You estimate that other bidders are most likely to value the painting at between $200 and $600. Which of these is likely to be your best bid?
a. $1,000
b. $800
c. $600
d. $400
Ā
2. Which of the following is true about different ways of conducting a private-value auction?
a. A first-price auction is strategically equivalent to a second-price auction.
b. A first-price auction is strategically equivalent to an English auction.
c. A second-price auction is strategically equivalent to an English auction.
d. None of the above
Ā
3. Suppose that five bidders with values of $500, $400, $300, $200, and $100 attend an oral auction. Which of these is closest to the winning price?
a. $500
b. $400
c. $300
d. $200
Ā
4. In the above auction, if the bidders with the first- and third-highest values ($500 and
$300) collude, which of these is closest to the winning price?
a. $500
b. $400
c. $300
d. $200
Ā
5. If a seller is concerned about collusion among bidders, which of the following changes to the auction, should the seller make?
a. Hold frequent, small auctions instead of infrequent large auctions.
b. Conceal the amount of winning bids.
c. Publically announce the name of each auction's winner.
d. Hold a second-price instead of a first-price auction.
Ā
6. You're holding an auction to license a new technology that your company has developed. One of your assistants raises a concern that bidders' fear of the winner's curse may encourage them to shade their bids. How might you address this concern?
a. Release your analyst's positive scenario for the technology's future profitability.
b. Release your analyst's negative scenario for the technology's future profitability.
c. Use an oral auction.
d. All of the above
Ā
7. In a first-price auction, you bid ________ your value, and in a second-price auction you bid _________ your value.
a. at; above
b. below; above
c. below; at
d. below; below
8. You hold an auction among three bidders. You estimate that each bidder has a value of either $16 or $20 for the item, and you attach probabilities to each value of 50%. What is the expected price? If two of the three bidders collude, what is the price?
9. In Sweden, firms that fail to meet their debt obligations are immediately auctioned off to the highest bidder. (There is no reorganization through Chapter 11 bankruptcy.) The current managers are often high bidders for the company. Why?
10. When a famous painting becomes available for sale, it is often known which museum or collector will be the likely winner. Yet, representatives of other museums that have no chance of winning are actively wooed by the auctioneer to attend anyway. Why?
Ā
11. The deities Mars and Venus often do battle to create the weather conditions on Earth. Venus prefers extreme temperatures (especially heat), while Mars prefers temperate conditions. The payoffs (expressed in Points of Wrath) are given below.
Ā |
Ā |
Venus |
|
Ā |
Ā |
Warm |
Chill |
Mars |
Warm |
20 , 0 |
0 , 10 |
Chill |
0 , 90 |
20 , 0 |
What is the unique mixed-strategy equilibrium of the above game?
(Let p be the probability of "Warm" for Mars, and q the probability of "Warm" for Venus.)
a) p=9/10, q=1/2
b) p=1/2, q=1/10
c) p=1/2, q=1/2
d) p=1/10, q=1/10
Player 2
Ā |
Ā |
H |
D |
Player 1 |
H |
0 , 0 |
4 , 1 |
D |
1 , 4 |
2 , 2 |
Ā
12. The above game is the title of the hawk-dove game and used by evolutionary biologists to describe evolutionary processes. It is also used to model how a business should grow. In the above game, what is the Nash equilibrium in pure strategies and mixed strategies.?
Assume the cost of producing the goods is zero and that each consumer will purchase each good as long as the price is less than or equal to value. Consumer values are the entries in the table.
Ā |
Good 1 |
Good 2 |
Consumer A |
$2,300 |
$1,700 |
Consumer B |
$2,800 |
$1,200 |
Ā
13. Suppose the monopolist only sold the goods separately. What price will the monopolist charge for good 1 to maximize revenues for good 1?
a. $2,300
b. $2,800
c. $1,200
d. $1,700
14. What is the total profit to the monopolist from selling the goods separately?
a. $4,500
b. $6,300
c. $7,000
d. $6,000
15. What is a better pricing strategy for the monopolist? At this price, what are the total profits to the monopolist?
a. Bundle the goods at $2,800; Profits = $5,600
b. Bundle the goods at $4,000; Profits = $8,000
c. Charge $2,800 for good 1 and charge $1,700 for good 2; Profits = $4,500
Ā
d. Charging the lowest price for each good individually is the best pricing strategy; Profits = $7,000
Ā
16. The prisoners' dilemma is an example of
a. a sequential game.
b. a simultaneous game.
c.a shirking game.
d. a dating game
Ā
17. Nash equilibrium
a. is where one player maximizes his payoff, and the other doesn't.
b. is where each player maximizes his own payoff given the action of the other player.
c.is where both players are maximizing their total payoff.
d. is a unique prediction of the likely outcome of a game.
Ā
The Stone Meat Corporation is a mediumĆ¢ĀĀsized agricultural products company headquartered in Ogden, Utah. Its primary products are beef, pork and poultry and include packaged deli meats to half animals sold directly to in-store butcher markets in the retail grocery stores. They also supply their own butcher packs to various retail outlets including grocery stores, big box stores, and restaurants. In addition, they have their own factory store. The firm's products are well recognized within the markets in terms of quality and food safety. During the 2000's and the early 2010's sales and earnings had grown rapidly. Sales in 2002 were approximately $60 million, but had reached $180 million by 2012. Per share earnings and dividends more than kept pace. The relevant figures are contained in Exhibit 1. In order to support the firm's expansion, substantial expenditures on plant and equipment were required during the period indicated. The majority of funds came from retained earnings and the private placement of debentures with insurance companies. In 2004, however, the company was forced to sell additional common stock because it felt that the debt level, which would ensue from trying to borrow the money to keep up its expansion program, would be excessive. In particular, possible adverse effects in its stock price were feared since, at the time, the firm's ratio of debt to total capitalization was already somewhat above the industry average of 30 percent. The firm's balance sheet as of December 31, 2012 is shown in Exhibit 1. Originally, the company's Board of Directors had established a policy of paying out half its annual earnings as dividends. The actual percentage varied from year to year because an attempt was made to stabilize the dividends despite fluctuating profit. By the late 2000's, this policy had been revised to set oneĆ¢ĀĀthird of earnings as the target payĆ¢ĀĀout ratio due to the continuing need for capital. At their last annual meeting, the Directors announced that the 2012 dividend would be 60 cents per share, payable quarterly in 15 cent installments. The company's stock is listed on the AMEX and trades actively. The range of yearly stock prices is included in Exhibit 1. The closing price on June 30, 2012 was $24. Market data indicated that Stone was somewhat less risky than the market as a whole with a beta of .80. Returns on the market were averaging approximately 12% and risk free borrowing was still low following the financial meltdown of 2008. These rates averaged 3.5%. Preferred stock, which had been issued many years ago as a part of a financial deal, was selling at $90 per share. Tax rates had averaged 30% over the last few years. Early in 2012, the treasurer of Stone was reviewing its investment and financing strategies with an eye toward improving both. The question as to an appropriate cutĆ¢ĀĀoff ratio of return on new investments was of special concern. The treasurer was of the opinion that many capital expenditures had been made in the past without proper analysis. He wanted a figure he could justify to the firm's managers as a cost of capital in order to achieve a more accurate capital budgeting procedure throughout the organization. He felt this was an especially timely move in view of an article he had just read in the WSJ and which is reproduced in Exhibit Ill. Stone's own longĆ¢ĀĀrange planning group had earlier forecast a trend not unlike that indicated in the Journal. The treasurer was well aware that financing did not come free and that the costs of issuance of preferred stock would cost 8%, bonds would cost 4% and equity 12%. He thought it important to determine how such costs would inflate the costs of any proposed projects the company might pursue in the futures. Thus he wanted to determine what the total cost of a $1,000,000 investment would be after considering any financing costs
Exhibit 1
Year Sales eps dps Stock Price
|
|
|
|
| |||||||||||||||||||||||||||||||||||||||||||||||||||||||
Exhibit II
Balance Sheet As of 12/31/2012 (figures in Millions)
Cash 20 Accounts Receivable 10 Inventories 30 Plant and Equipment, net 60 Total Assets 120 Accounts Payable 20 Misc Accruals 10 Preferred Stock (5%) 10 Long term Debt 24 Common Stock (2.5 million shares) 12 Capital Surplus 4 Retained Earnings 40 Total Liabilities and Equity 120 The firm's bonds carried a 6% coupon, a 12/31/2022 maturity and were selling for $960 as of 6/30/2012.
What is the cost of preferred stock?