ADM 2320 Chapter Notes - Chapter 13: Omnichannel, Warehouse Club, Hypermarket
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14 Nov 2018
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Factors for establishing a relationship with retailers: choosing retail partners. Identifying types of retailers: creating a retail strategy, exploring a multichannel strategy, multichannel strategy. Channel structure: degree of vertical i(cid:374)tegratio(cid:374) (cid:373)a(cid:374)ufa(cid:272)turer(cid:859)s (cid:271)ra(cid:374)d, po(cid:449)er of (cid:373)a(cid:374)ufa(cid:272)turer a(cid:374)d retailer. Customer expectations how manufacturers determine which retailers would be best for consumers and where consumers expect to find certain products. Larger firms often find that by performing the channel functions themselves, they can gain more control, be more efficient, and save money. Offer groceries, meat, and product with limited sales of nonfood items and general merchandise in a self- service format: big-box food retailer. Comes in three types: supercenter, hypermarket, and warehouse club; larger than a conventional supermarket; carries both food and nonfood item: convenience store, general merchandise retailers, may sell through multiple channels, discount: a broad variety, limited service, low prices. Specialty: limited number of complementary merchandise in a relatively small store.