ADM 2320 Chapter Notes - Chapter 5: Problem Solving

56 views13 pages

Document Summary

To understand consumer behaviour, we must ask why people buy products or services, or even specific brands. Represents the steps that consumers go through before, during, and after making purchases. The beginning of the consumer decision process; occurs when consumers recognize they have an unsatisfied need and want to go from their actual, needy state to a different, desired state. Pertain to the performance of a product or service. Gore-tex, polartec, and thinsulate are viewed as superior materials for sportswear that perform better. So high-end outdoor manufacturers such as the north face will prominently display the material content of their clothing. Pertain to the personal gratification consumers associate with a. Shoes pertain to a functional need of keeping the feet clean and protecting them. But people are willing to buy a pair of shoes, even though you can buy one for .

Get access

Grade+20% off
$8 USD/m$10 USD/m
Billed $96 USD annually
Grade+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
40 Verified Answers
Class+
$8 USD/m
Billed $96 USD annually
Class+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
30 Verified Answers

Related Documents

Related Questions