ADM 2320 Chapter Notes - Chapter 3: Blu-Ray, Mp3 Player, Multi-Touch
7 Apr 2016
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Page 88: looking at the microenvironment consumers, and the macroenvironment company/compeiion/corporate partners, cdstep. Companies capabiliies: ie strength of apple: design and promoion of macintosh computers, leveraged this strength in the digital audio player arena. Corporate partners: few irms operate in isolaion, automobile company needs its suppliers of smaller parts, those suppliers need raw materials, etc. Compeiive intelligence: collect informaion about their posiion with respect to rivals, anicipate. Misuse of ci: air canada vs westjet, westjet used former employee"s informaion at air canada to gain inside informaion. Culture: shared beliefs, morals, values in a group of people (can be country, workplace) Demographics: characterisics used to id consumer markets (gender, race, age, ethnicity: ie. chinese people really like brand) page 96: diference between baby boomers, gen x and y. Technological advances: mp3 ipod, vcr dvd blu-ray, pizza delivery online tracking!
