ADM 2372 Chapter Notes - Chapter 3: Kevin Spacey, David Fincher, Oakland Athletics

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Delivering information, knowledge, and intelligence across the organization. Examples of a surprising find: moneyball, teams were obsessed with metrics such as batting average, home runs and runs batted in. They would pay a premium for good players : the oakland a"s (billie beane) looked at it differently. Simply put, you don"t want a player to be out more than others statistically. Thus, the most important offensive statistic of any player is the on base percentage. Over that time, the yankees record was 777-515 (. 601), and the a"s record was 751-544 (. 580). So, despite the fact that the yankees spent approximately . 2 billion more over that span, they only won 16 more games than the a"s. Considering the material and the players involved, the company was sure that an audience was out there. Mis: characteristics of high-quality data & information, examples of low-quality data, examples major mistake. Knowledge & knowledge mgmt: knowledge = actionable information.

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