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Textbook Notes for ADM 3326 at University of Ottawa (UOTTAWA)

UOTTAWAADM 3326Michael GuollaFall

ADM 3326 Chapter Notes - Chapter 1-6: Sales Promotion, Brand Equity, Marketing Communications

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Marketing: the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges
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UOTTAWAADM 3326Michael GuollaWinter

ADM 3326 Chapter Notes - Chapter 1-4: Decision Rule, Classical Conditioning, Semiotics

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Definitions: e(cid:454)(cid:272)ha(cid:374)ge: t(cid:396)ade of so(cid:373)ethi(cid:374)g of (cid:448)alue (cid:271)et(cid:449)ee(cid:374) t(cid:449)o
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UOTTAWAADM 3326AllFall

ADM 3326 Chapter Notes - Chapter 1-8: Marketing Mix, Relationship Marketing, Consumer Behaviour

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UOTTAWAADM 3326AllFall

ADM 3326 Chapter Notes - Chapter 13: Gfk Entertainment Charts, Complete Control

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Larger billboards, known as bulletins, superboards, or spectaculars, are larger displays and have a variety of sizes: smaller backlit displays, known a
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UOTTAWAADM 3326Michael GuollaWinter

ADM 3326 Chapter Notes - Chapter 5-8: Communication Problems, Dagmar Marketing, Milkshake

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A(cid:374) app(cid:396)oa(cid:272)h to setting advertising objectives developed by russell colley (defining advertising goals for measured. A communica
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UOTTAWAADM 3326Michael GuollaWinter

ADM 3326 Chapter Notes - Chapter 13: King Station, Deadpool (Film), Product Demonstration

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Larger billboards (2-3x bigger), such as bulletins, superboards, spectaculars, street-level posters. Done by comb (canadian out-of-home measurement bur
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UOTTAWAADM 3326Michael GuollaWinter

ADM 3326 Chapter Notes - Chapter 12: Manchester Metrolink City Zone, Media Planning, List Of Newspapers In Canada

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Circulation represents # of individuals who receive a publication through either subscription or store purchase, or through controlled distribution (fr
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UOTTAWAADM 3326Michael GuollaWinter

ADM 3326 Chapter Notes - Chapter 14: Customer Switching, Sales Promotion, Brand Equity

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Factors that led to the shift in marketing dollars to sales promotion. Reaching a specific target audience finding right fit for target audience and co
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UOTTAWAADM 3326Michael GuollaWinter

ADM 3326 Chapter Notes - Chapter 11: Audience Measurement, Dayparting

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UOTTAWAADM 3326Michael GuollaWinter

ADM3326 Chapter 8: ADM3326 Midterm 2 Ch.8

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Imagery composition of visual elements, such as pictures, art, and/or symbols, rather than use of information. Usage imagery e(cid:454)a(cid:373)ple su
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UOTTAWAADM 3326AllFall

ADM 3326 Chapter Notes - Chapter 14: Sales Promotion, W. M. Keck Observatory, Cream Cheese

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Sales promotion planning: sales promotion potentially allows brands to achieve multiple objectives or provides the opportunity to enhance the imc plan.
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UOTTAWAADM 3326Michael GuollaWinter

ADM3326 Chapter 10: ADM3326 Midterm 2 Ch.10

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Media planning series of decisions for delivering promotional message for consumers/users of the product or brand. Main decision is the type of media c
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