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ADM1370 (10)
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ADM 1370 Custom Edition Textbook Notes.docx

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Department
Administration
Course
ADM1370
Professor
Craig Kuziemsky
Semester
Winter

Description
ADM 1370Word of Mouth Goes World of Mouth Shortcomings of the word of mouth model o Newsinformation can be slow to spreado Original information can be altered as it changes handso Kellys friends may not know much about JoeSocial media helps Word of Mouth overcome these imperfections Facebook is very quick in spreading news through statusesScial media is global in nature one of its biggest benefits is enabling users to stay connected with friends and family who are geographically separatedThrough Word of Mouth the message loses meaning and context over timeIs social media just a fadSocial medias ascent is due in large part to its ability to help avoid information indigestion In The Long TailChris Anderson succinctly describes the ability of the internet within free markets to easily and effectively service small interest groupso broadcast can bring one show to millions of people with unmatchable efficiency o mass market is turning in
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