ADM 2320 Chapter Notes - Chapter 3: Baby Boomers, Marketing Mix, Enculturation
Document Summary
Demography: statistical study of human population and its distribution. Demographic changes: worldwide population explosion, changing canadian family, canadian birthrate slowdown, rise in non-family households, aging of population, ethnic makeup of canada. Cultural forces: characteristics of society, consumers" values and beliefs. Dimensions: space, colours, symbols, time, values, norms, customs. Enculturation: process of learning the value systems of one"s own cultures. Acculturation: process of learning the value system of another culture. Legal environment: there to ensure fair competition and to protect consumers current trends: permit economy to be market-driven, fine-tune regulation of health, safety, and environment, and privatize government services/products that are more efficiently delivered by private sector. In the states, it is illegal to contract, to monopolize, and to substantially: sherman act: lessen competition. Canada: apscrt, cia, now called competition act (1986) Miracle 1: digitization: everything that we buy and consume can be digitized somewhere.
