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ADM3378 (1)
Chapter 1-4

ADM3378 Notes Chapters 1-4.docx

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University of Ottawa
Denis Caro

Ebusiness Notes Chapter 1 – Introduction to Ebusiness Cloud computing: applications being hosted on the internet rather than on an enterprise’s own computer systems SaaS: Software as a Service = software that is provided for rent to businesses over the internet Ebusiness: strategic use of technology, particularly the internet to integrate and streamline the business processes enterprise applications and organizational structure of a business to create a high performance business model. Electronic Data Interchange (EDI) : structured way of creating forms that can be transmitted between trading partners to execute business transactions without the need to generate any paper. Integrated Systems: Info Systems that are joined together in such a way that they can easily share data with each other Foundations of Ebusiness: Ebusiness Models: how the business is going to make money: Speed, convenience, customization, redefinition of product value, media flexibility Ebusiness Strategy: how it plans to achieve the business objectives within the desired business model. The Structure of Ebusiness: CRM: set of strategies, technolgoies and processes that enable a business to continuously improve offerings to customers Eprocurement: complete business process of acquiring goods and services through electronic means, from requisition to fulfillment and payment Systems Integration: Intranet: Networks within a company Extranet: networks outside the company Tools for System Integration Internet, World Wide Web, ERP, SCM, CRM, eprocurment Business Intellligence: allows business to capture, analyze, interpret and report on data across an enterprise. The Domains of Ebusiness: B2C, B2B, G2B, B2G The Benefits of Ebusiness: Increasing sales, reducing costs, improving customer service, responding to competitive pressure, expanding market research Internet Service Providers (ISP): company that offers internet access and related services to individuals and businesses for a fee through telephone lines, cable, satellite or wireless technology. The Challenges of Ebusiness: Privacy and Security, Security and Payment Systems Encryption: Use of a mathematical formula that is applied to electronic data to render it illegible to anyone without the decoding key. Chapter 2: Internet Business Models and Strategy Business Model: Manner in which a business organizes itself to achieve its objectives ie. generation of profits Internet Business Model: using the internet to support, amplify, or develop a B.M. Business Strategy: sum of all choices made to offer unique value to its customers Components of business model: External Forces: Technicological developments, legal forces, politics, etc. Markets/customers: B2B, B2C, B2E, reverse auctions, etc. Core business processes: Bricks to clicks Core products and services/revenue models: 11 models. See below. Alliances: partnerships to leverage resources and create competitive advantage Resource Management processes: acquisition, development and allocation Core Products and Services/Revenue Models components: Merchant model: wholesailers or retailers of goods and services Direct sales by manufacturer model: Nike selling to customers directly + shops Manufacturer service model: use the web for customer service for their products Subscription model: Ex. Netflix Utility model: Pay as you go ex. Skype Infomediary model: sites that build on information b
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