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Textbook Notes for Administration at University of Ottawa

ADM 1300 Chapter Notes - Chapter 5: Startup Company, Social Venture, Byrsonima Crassifolia

ADM 1300 Chapter 5 CONTEXT OF ENTREPRENEURSHIP Managing Entreprene...

Administration
ADM 1300
Staff
Administration
ADM 1300
Staff
ADM 1300 Chapter Notes - Chapter 1: Frederick Winslow Taylor, Total Quality Management, Morale

ADM 1300 Chapter 1 Intro to Management Good companions are more ex...

Administration
ADM 1300
Staff
ADM 2320 Chapter Notes - Chapter 7: Projective Test, Data Analysis, Jargon

Chapter 7: Marketing Research Marketing research: consists of a set...

Administration
ADM 2320
David Delcorde
ADM 2320 Chapter Notes - Chapter 14: Integrated Marketing Communications, Channel (Communications), Brand Equity

Chapter 14 Integrated Marketing Communications McDonalds Im Lovin I...

Administration
ADM 2320
David Delcorde
ADM 2320 Chapter Notes - Chapter 9: Private Label, Brand Equity, Corn Flakes

Chapter 9: Product, Branding, and Packaging Designs Complexity of P...

Administration
ADM 2320
David Delcorde
ADM 2320 Chapter Notes - Chapter 8: Market Saturation, Product Management, Brand Management

Chapter 8: Developing New Products and Branding and Packaging Decis...

Administration
ADM 2320
David Delcorde
ADM 2320 Chapter Notes - Chapter 13: Multichannel Marketing, Convenience Store, Vertical Integration

Chapter 13: Retailing and Multichannel Marketing Retailing Sits at ...

Administration
ADM 2320
David Delcorde
ADM 2320 Chapter Notes - Chapter 15: Personal Selling, Health Canada, Puffery

Chapter 15: Advertising, Sales Promos, and Personal Selling Adverti...

Administration
ADM 2320
David Delcorde
ADM 2320 Chapter Notes - Chapter 11: Monopolistic Competition, Pricing Strategies, Price Fixing

Chapter 11: Pricing Concepts and Strategies: Establishing Values Gr...

Administration
ADM 2320
David Delcorde
ADM 2320 Chapter Notes - Chapter 6: Swot Analysis, Micromarketing, La Senza

Chapter 6: Segmentation, Targeting, and Positioning i.e. of segment...

Administration
ADM 2320
David Delcorde
ADM 2320 Chapter Notes - Chapter 12: Logistics, Global Sourcing, Direct Market

Chapter 12: Distribution Channels Walmart Innovators in Distributio...

Administration
ADM 2320
David Delcorde
ADM 2320 Chapter Notes - Chapter 10: Competitive Service

Chapter 10: Services: The Intangible Product Services By providing ...

Administration
ADM 2320
David Delcorde
ADM 2320 Chapter Notes - Chapter 1: Ebay, Direct Marketing, Retail

Chapter 1 Building Value Build and maintain a loyal customer base. ...

Administration
ADM 2320
David Delcorde
ADM 2320 Chapter Notes - Chapter 2: Competitive Advantage, Operational Excellence, Customer Service

Chapter 2 Developing Marketing Strategies and a Marketing Plan What...

Administration
ADM 2320
David Delcorde

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