APA 2134 Chapter 3: Sport Marketing

• School: University of Ottawa
• Department: Human Kinetics
• Course: APA 2134
• Professor: N/ A

Document Summary

Marketing consists of making products (and services) available to consumers. Marketing consists of detecting consumer needs in order to offer and sell adequate products. Process of planning and executing the conception of pricing, promotion, and distribution of ideas, goods and services to create exchange that satisfy individual and organizational objectives organization exchange process consumer. A set of processes that enable the creation, communicating and delivering of value to customers. Through the management of relationships between the organization and its stakeholders (internal and external) An exchange between two parties that provides a win-win benefit to both. A transaction in which both parties receive value that they perceive to be greater than what the exchange cost them. All activities designed to meet the needs and wants of consumers through exchange processes. Needs: deprivation of some basic satisfaction food, air, water, shelter, safety, belonging and esteem. Demand: want specific products backed by an ability and willingness to purchase them.