CMN 1160 Chapter Notes - Chapter 0: Miss Representation, Childhood Obesity, Postfeminism
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CMN 1160 Full Course Notes
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Desmarais building, 55 laurier avenue east, 11th floor, ottawa on canada. Fss 2005 (please confirm room location in may) Monday 11:30 am to 12:30 pm by appointment. Relationship to consumer society and to the media and cultural industries. Functionalist and critical approaches to the phenomenon and the practice. Evaluation of the role of advertising in the socio-cultural sphere. (from the department handbook) In this course, students will explore the relationship between advertising and the dominant patterns of consumer behavior while examining advertising"s impact on culture and its effect on individuals. In this context, the impact of current mechanisms of the consumer society will be discussed pinpointing how advertisements influence issues in childhood, gender, politics, and democracy. Besides the historical overview of advertising, different types of advertisement messages and branding methods will be analyzed together with how advertising has formed and shaped the consumer society, and what ethical dilemmas arise from such an influence.
