CMN 1160 Chapter Notes - Chapter 2-6: Laugh Track, Media Literacy, Semiotics
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Media literacy: the process of interacting with media content and analyzing it critically by considering its particular presentation, its underlying political or social messages, and ownership and regulation issues that may affect what is presented and in what form. Signifier: a symbol, sound, or image that gives meaning. Sign: the association of the signifier with the signified. Framing: the notion that the way messages are communicated can influence our attitudes and actions. Actualities: edited audio clips from interviews with people. Voice-over: an unseen announcer or narrator talking while other activity takes place, either on radio or during a tv scene. Laugh track: a device used in tv sitcoms that generates prerecorded laughter, timed to coincide with punch lines of jokes. Hypertext: text online that is linked by means of html coding to another web page or website or to a different part of the same webpage.