CMN 2101 Chapter Notes - Chapter 0: Survey Data Collection, Content Analysis, Breakcore
6 Nov 2016
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Summary professional team sport and twitter: gratifications sought and. Obtained by followers (by: gibbs, o"reilly, brunette 2013) Goal of the study was to figure out the motivations of using twitter and if its satisfying the fans need for gratification. Study uses semi-structured in-depth interviews, content analysis, online survey. Clique percolation method can help identify overlapping communities and see if people in these know each other. 4 most intended uses of twitter were: 1) daily chatter, 2) conversation, 3) sharing information, 4) reporting news. Different uses of journalism: print journalists breaking news & promote platforms, broadcast journalists opinions and connect with fans, sport journalists breaking news, self-promotion, commentary, opinions. It is the responsibility of leagues/teams to provide compelling tweets to help grow their social media footprint. They use it as a media property & content platform. Twitter provides a direct link between athletes and fans in unfiltered method that is lacking from traditional media.
