CMN2160 Chapter Notes - Chapter 7: Edward Said, Signify, Productivism
5 Mar 2016
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Document Summary
Theories of political economy focus on the politics and economics of media institutions and the texts they produce. Political economy is associated with classical marxist theory and. Marx"s statement that social consciousness is determined not by the collective will of individuals but by ruling class who own the means of capitalist production. It is a field of inquiry that considers a shift from military and political occupation of foreign lands (colonialism) to cultural and media dominance of international markets (postcolonialism). o! Their own media productions and ways of producing, e. g. hollywood films, are exported around the world and set the standard for local media productions. Western media productions that represent non-white, non-western cultures have the power to generate stereotypical conceptions of the other" that become accepted as true representations by the western world. Adorno argues that consumers are forced to accept what the cultural industry provides.
