CMN 3103 Chapter Notes - Chapter 6: Critical Ethnography, Ethnography, Emic And Etic

• School: University of Ottawa
• Department: Communication
• Course: CMN 3103
• Professor: Ivan Katchanovski

Document Summary

Etic view: outsiders word view, products of interpretation. Spradley definition: the work of describing a culture, the essential core is to understand another way of life from the native point of view. Zigarmi: virtually anyone who enters the natural setting to conduct field research. Organizational ethnography: describes field research on the cultural dimensions of organizations. Subjective soaking: researchers abandon ideas of absolute objectivity or scientific neutrality and attempts to merge themselves into the culture being studies. Primary objective: to read texts, requires understanding of cultural context & meaning. New ethnography: informal interviewing, document collecting, filming, recording etc. Ethnonursing research: conducting a study and analysis of some local/ indigenous people"s viewpoints, beliefs, practices about nursing care behavior & processes as mediated by cultures. Macro ethnography: describes entire way of life of a group. Micro ethnography: focuses on incisions at particular points in the larger setting, focus on face-to-face interactions of members.