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Chapter 10

CMN 3103 Chapter Notes - Chapter 10: Pilot Experiment, Kaleidoscope, Preposition And Postposition


Department
Communication
Course Code
CMN 3103
Professor
Peruvemba Jaya
Chapter
10

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Chapter 10
Case Studies
INTRODUCTION
!Case study method is a technique used in social science research to
address questions of interest.
!The case study approach through simultaneous analysis and
comparison of individual cases helps in highlighting and shedding
light on some phenomena and also may help in theory development
or testing.
!Case studies are rich detailed descriptions
!To be able to generalize you would have to do multiple cases
THEORIES AND CASE STUDIES
!Theory before Research
o!Assists case selection
o!Encourages specification
o!Aids definition and description
o!Stimulates rival theories
o!Supports generalizations
!Grounded Theory
o!Likely to produce theory
o!Tests and expands theory
o!Produces empirically valid theory
o!What is grounded theory? Can you explain?
o!Starting with a complete clean slate with an open mind
o!The data is driving theory
o!Grounded in the data
GROUNDED THEORY
!Quite simply grounded theory means theory that develops from the
data, so that the researcher goes back and forth between the data
in the development of theory through coding the data categories
and themes. Developed by two sociologists in 1967 Barney Glaser
and Anselm Strauss and applied in fields like nursing.
RESEARCHER SKILLS
!Inquiring mind
!Ability to listen
!Adaptability and flexibility
!Understanding of the issues
!Unbiased interpretation of data
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