CMN 3103 Chapter Notes - Chapter 11: The Indian Express, Indian Cuisine, Haveli

• School: University of Ottawa
• Department: Communication
• Course: CMN 3103
• Professor: Peruvemba Jaya

Document Summary

Treat social action and human activity as text o! Analysis of field notes and other data o! Literal terms used by individuals under investigation o! Thus these codes come from the data itself. o! Formulated by the analyst, they are coming from the. Clearly content analysis is a methodology that can be used in both qualitative and quantitative analysis. Distinguishing between and among persons, things, and events o! Special classes used by members of certain areas o! Ask the data a specific and consistent set of questions. Frequently interrupt the coding to write a theoretical note. Never assume the analytic relevance of any traditional variable. Interpret patterns from the organizational scheme & details from interview questions. Text retrievers--locate text in several files, e. g. sonar,professional, Code and retrieve programs code and display coded sections, e. g. qualpro,hyperqual2, the ethnograph. Code, retrieve, and develop theoretical connections e. g. nvivo,qca. Building and testing theory, creating graphic networks: e. g. semnet, atlas. ti.