CMN 3104 Chapter Notes - Chapter 5: Erving Goffman, Binge Drinking, Salad Bar
24 Feb 2016
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5. 9 the more you subtract, the more you add : cutting. The author discusses how girls and women are portrayed in advertising. She argues that we are relentlessly exposed to unattainable ideals of physical perfection and that women are portrayed as less powerful than men. She also considers the ramifications of such representations. The more you subtract, the more you add clothing ad. On the most obvious and familiar level, this refers to her body. However, the loss, the subtraction, and the cutting down to size also refer to her sense of her self, her sexuality, her need for authentic connection, and her longing for power and freedom. When a girl enters adolescence, she faces a series of losses loss of self- confidence, loss of a sense of efficacy and ambition, and the loss of her. Voice , the sense of being a unique and powerful self that she had in childhood.
