CMN 3104 Chapter Notes - Chapter 2: Ultimate Attribution Error, Ingroups And Outgroups, Media Studies

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2. 1 the social psychology of stereotypes: implications for. Race seems to affect how we interpret media, especially in subtle ways. It is imp to realize at the outset that stereotypes aren"t simply something that only bigots have experience with. Research has shown that when asked to list the traits defining the cultural stereotypes of blacks, both high- and low-prejudiced people come up with essentially the same list. Its only when asked to list their personal beliefs about blacks that we see a difference. High-prejudiced people tend to list the same traits they listed for the cultural stereotype. Low-prejudiced respondents tend to list other, more positive traits. However, the cultural stereotype seems to play an imp role in how we process info about people from various groups regardless of whether we endorse it. Stereotype: a cognitive structure that contains the perceiver"s knowledge, beliefs, and expectancies about some human group.

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