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Textbook Notes for CMN3174 at University of Ottawa (UOTTAWA)

UOTTAWACMN3174Michael StrangeloveFall

CMN3174 Chapter Notes - Chapter 1: Epiphenomenon, Consumer Capitalism, Arbitrariness

OC4015979 Page
26 Feb 2016
32
Reality is never experienced directly but always through the cultural categories made available by a society. Critical reflection on media representati
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UOTTAWACMN3174N/ ASpring

CMN3174 Chapter 0: Article Summary - Chelsea on 5th Avenue

OC2870601 Page
4 Aug 2016
7
Chelsea on 5 th avenue: hyper masculinity and gay clone culture in the retail. Floor says the retail store is where items are given product identity. F
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UOTTAWACMN3174N/ ASpring

CMN3174 Chapter Notes - Chapter 0: Metatheory, Determinism, Copy Testing

OC2870602 Page
2 Aug 2016
7
Reported in 3 parts: 1) practitioners fundamental meta-theoretical stance, 2) causes for doubts, 3) findings on thinking about the ways of knowing in a
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UOTTAWACMN3174N/ ASpring

CMN3174 Chapter Notes - Chapter 0: Stylistics

OC2870602 Page
2 Aug 2016
5
When deep structures surface article (p. 21-23, 33) Creative ideas frequently share similar design structures and patterns. When consumers see many ads
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UOTTAWACMN3174N/ ASpring

CMN3174 Chapter Notes - Chapter 0: Risk Neutral, Adverse Selection, Psychological Contract

OC2870603 Page
2 Aug 2016
6
Advertiser risk taking, campaign originality and campaign performance (p. 42-47 and 50-51) 2 important issues: 1) advertiser"s risk preference needs to
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UOTTAWACMN3174N/ ASpring

CMN3174 Chapter 0: Article Summary - Investigation of Factors Affecting Brand Advertising Success and Effectiveness

OC2870602 Page
4 Aug 2016
10
Investigation of factors affecting brand advertising success & effectiveness. Essential part of advertising is the creation and promotion of brands. Ad
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UOTTAWACMN3174N/ ASpring

CMN3174 Chapter Notes - Chapter 0: Social Exchange Theory

OC2870601 Page
2 Aug 2016
6
Consumer perceives the brand as a behavioural entity. Assume that consumers translate a brand into trait language (fournier) Trait language is what cre
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UOTTAWACMN3174N/ ASpring

CMN3174 Chapter Notes - Chapter 0: Grounded Theory, Nvivo, Metatheory

OC2870603 Page
2 Aug 2016
9
Ad practitioners began to pursue pro stature in 20th century. 1924 resor (president of j. walter thompson largest in the world) wanted to create a scie
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UOTTAWACMN3174N/ ASpring

CMN3174 Chapter 0: Article Summaries - The Secret of Taste & Women in Advertising

OC2870601 Page
4 Aug 2016
6
The secret of taste: why we like what we like. Wilson for many the present is a watershed moment at which they have finally become the person they will
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UOTTAWACMN3174N/ ASpring

CMN3174 Chapter Notes - Chapter 0: Product Differentiation, Operant Conditioning

OC2870602 Page
2 Aug 2016
6
The long-term impact of promotion and advertising on consumer choice (p. 248-250 and 259-260) Trade promotions account for 50% of billion budget of goo
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