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CMN2148 (50)
Chapter 3

CMN2148 Chapter 3: Major Organizational Theories

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University of Ottawa
Mary Hawkins

Chapter 3: Communication Implications of Major Organizational Theories Scientific Management: how organizations should be designed Frederick Taylor: father of scientific management best management rests on clearly defined laws, rules and principles, scientifically designed organizations characterized by carefully developed chains of command and efficient division of labor 1. Careful selection of workers 2. Inducing and training workers by scientific method a. Eliminates soldiering: the unhealthy influence of the peer group 3. Equal division of work between management and workers 4. Discovering scientific method for tasks and job Time and motion study: efficiency of production determined by timing amount of work (motion) performed by individuals Chain of command: held management responsible for developing chain of command and dividing labor based on welldefined work standards Henri Fayol: principles of management Exercise of authority: management Unity of command: orders should come from only one superior and bypassing chain of command would be a source of problems Scalar chain: movement of messages both vertically and horizontally throughout organizations Gangplank Fayols bridge: peers communicate directly without regard to the scalar chain when necessary for rapid message exchange Esprit de corps: strongest organizations exhibit union of purpose, achieved by implementing principle of unity of command Activities of management: 1. Planning 2. Organizing 3. Commanding 4. Coordinating 5. Controlling Mark Weber: Father of bureaucracy, three types of authority 1. Charismatic: based on specific characteristics of the person exerting authority 2. Traditional: associated with customs of a group 3. Bureaucratic: Ideal, rests on formalized rules, regulations, and procedures that promote the most competent for the particular job, made authority rationallage Communication implications: Communication activities are Specialized: to train workers, to give daily instructions concerning job requirements Formalized Follow chain of command: minimal horizontal communication Human Behaviour: influence of individuals in organization, assumes work is accomplished through people, emphasises cooperation, participation, satisfaction and interpersonal skills
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