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CMN2148 (50)
Chapter 10

CMN2148 Chapter 10: Organizational Innovation Change and Communication

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University of Ottawa
Mary Hawkins

Chapter 10 Organizational Innovation, Change, and Communication Innovation: closely linked to creativity, invention, improvement, communication. Development of ideas, practices, products, processes that meet needs in new ways, takes invention into action occurs as a result of created invention stimulated by needed improvements, new solutions to meet new needs Invention: creation of new ideas, practices, products and processes Change: alteration from one state to another, differences between two sets of conditions Organization: changing circumstances that place individuals and organization in a constant state of flux Spencer Johnson: Who Moved my Cheese? Change happens and it is important to anticipate change, adapting to change and enjoying the process John Kotter: Hierarchical systems are not adapting to increasing change Traditional organization has an operating system designed for daytoday business but cannot handle rapid disruption Solution= second operating system devoted the design implementation of strategy network like structure to react with greater agility Change requires many change agents with attitudes of wanting to make a difference Robert Safian: Generation fluc: individuals who can thrive in chaotic changed environment, psychographic: embrace of adaptability flexibility, openness to learning from anywhere, decisiveness tempered by knowledge that business today can shift radically every 3 months Clayton Christensen and Michael Overdorf: factors that affect whether organization can innovate and change 1. Resources: people, money, information, tech 2. Process: patterns of interactions, coordinations, communications, decisions making employees use to transform resources into products of greater worth 3. Values: culture principles that guide action Sustained innovation: evolutionary change that make existing products services that stakeholder already value perform more effectively Disruptive innovation: create new markets through introduction of new products services Ex. shift to digital photography from film Malcolm Gladwell: The Tipping Point Tipping points: important thresholds that propel the rate of change, often result of disruptive innovations, occur when there is a critical mass fostering change Barrier to innovation and change: Complacency:preference for status quo If managers community such strong positive messages about the organization Organizations that have low overall performance standards by retains viable resources and no crisis is visible
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