CMN2160 Chapter Notes - Chapter 1-2: Church Attendance, Capitalism, Cultivation Theory
30 Jan 2017
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Document Summary
Technologies that communicate messages to audiences in different parts of a region, country or even the world. No interaction among the co-present can take place between the sender and receivers. Capitalist sense: media as a profitable enterprise ie advertising. Cultural sense/ social sense: how the media are perceived by us. Political sense: social context of media underscored by a wider political sense ie in countries where the media is controlled by the gov. Systematic way of thinking about means of communicating. Who => says what => in which channel => to whom => with what effect. Assumes communication is always persuasive and always has an effect. Total conductance: effective relay of communication between sender and receiver. Modified/ no conductance: messages altered or misunderstood. Correspondence with the parts of society in responding to the environment. Transmission of social heritage from one generation to the next. Fredric wertham: direct effects of tv and crime comics on young children.
