CMN 3104: Reading #4 Jan 20th 2014
Women in TV and Radio News
Robert A. Papper
the percerntage of women in television news has been largely unchanged in more than a decade, but
that’s just the big picture. The details reveal a slow evolution in terms of womens roles in TV news.
Deregulation efforts began with Carter administration in the 1970s and continuing with the reforms of the
Telecommunications Act in 1996 revolutionized radio and radio news, and everyone including women
have been affected.
Broadcasting was among the first fields to mandate equal employment opportunity—Equal Employment
by 1988, Stone found that women made up 33% of the TV news workforce and 31% of the radio news
“marketplace” regulation▯ the idea was that rather then have the government impose rule about station
operation, the marketplace itself –consumer demand would take care of that.
Radio news staffing and the consequent oppurtunities for both genders has generally gone downhill ever
Telecommunications Act of 1996 further deregulated radio it allwed for significant consolidation.
Over time, as other fields opened up, women had more employment options than ever ebfore. Now the
marketplace largely determines employment.
Television News today
In television News, the workforce has stabilized at just about 40% of women.
The latest figures( 2010) put women news anchors at 56.8% and women reporters at 56.7% Radio News Today:
General trend is down. In 2010, the most recent year for which numbers are available, the radio workforce
was just above 29%.
Today, women are more than a quarter of the news directors in the 25 largest markets and over 20% of the
news directors at the largest departments in the country.
In 2010. The percentage of women general managers was 16.5%.
Thus, as the total audience for video news and information has grown, the audience size for any given
news program has generally been shrinking. And as media choices expand, media advertising choices do
I think that we’re at a temporary plateau for women in TV news at 40% but that percentage will start to go
up again, slowly, and edge up to as much as 45% by 2020. CMN 3104: Reading #4 Jan 20th 2014
Planning to succeed: Role Models of Women Working in the Mediated Message
The act of serving as a role model for others is often associated with the patriarchal idea that women are
naturally giving, nurturing and mothering. Yet researchers in recent decades have found that workplace
structures and routines complicate the issue for women who want to give and receive support and
By demonstrating competence in occupations traditionally dominated by men, highly successful women
may undermine ongoing gender stereotypes and break through the glass ceiling by following role model’s
Women and ethnic minorities cannot find peo