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Textbook note CMN3144 C9.docx

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Department
Communication
Course
CMN3144
Professor
Rumaisa Shaukat
Semester
Summer

Description
TextbooknoteChapter9CMN3144CommunicationTheTacticsofPublicRelationsTACTICSFUNANDVALUESTheprocessofaccomplishingthetacticscommunicationthirdphaseofthepublicrelationsprocessThelogicalfollowuptoresearchandplanningOnhowyoucanaccomplishvaluesdriventacticstoimprovetheireffectivenessandefficiencyTACTICSASMESSAGESANDCHANNELSNOISESOURCEMESSAGECHANNELRECEIVERFEEDBACKNOISEPublicrelationstacticsfocusonthemiddleofthiscommunicationmodelTacticsgenerallyareacombinationofmessageandchannelControlledanduncontrolledmediaControlledmediachannelsoverwhichpractitionersexercisecontrolofcontenttimingandplacementUncontrolledmediaSomeoneelseexercisescontrolofcontenttimingandplacementPublicityresultsfromtheuseofuncontrolledmediaControlledversusuncontrolledmediaNeitheroneisbetterAdvantagesofcontrolledmediayourabilitytoselecttheexactwordsandimagesthatgetsentDisadvantagesofcontrolledmediaalackofcredibilitycostCredibilityandcostsarelesserproblemswithuncontrolledmediaThedisadvantageofuncontrolledmediaisUNCONTROLLEDThetradeoffisthatcontrolledmediaensureprecisemessagesuncontrolledmediaarelessexpensiveandofferstrongercredibility
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