ECO 1104 Chapter Notes - Chapter 5: Margarine, Demand Curve

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ECO 1104 Full Course Notes
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ECO 1104 Full Course Notes
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Elasticity of demand and supply is the measure of how much buyers and sellers respond to changes in price. Measures the direction of their effects as well as the magnitude (size). The price elasticity of demand and its determinants. A measure of how much the quantity demanded of a good responds to a change in the price of that good, computed as the percentage change in quantity demanded divided by the percentage change in price. Elastic: quantity that is demanded changes substantially to a change in the price. (as the price increases, the amount people buy will be less. ) Inelastic: quantity that is demanded changes slightly to a change in the price. (people will generally buy them no matter the price) A measurement of how willing consumers are to purchase less of a good as the price of that good rises. Goods and services that have similar substitutes generally have more elastic demand.

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