ENG 1131 Chapter Notes - Chapter 5: Features Of The Marvel Universe
16 Apr 2013
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Credibility of the persuader: position power, expertise, trust, similarity. To get people to do something they must want to do it. Determine the precise need of your receiver. Present your case in a reasonable way and to appeal to the receiver"s desire to be reasonable. Handling opposition: begin with a concession statement. In a paragraph or two summarize the opposing position clearly and objectively. Begin with the reasons others give for not supporting the concept: use a zigzag structure. Begin with one of the opposing points, and then counter it. Pride, fear, envy, desire to be loved, happy, or respected. Useful as a way of tipping the balance for someone who already has good rational arguments. Using the testimony or support of someone the receiver trusts or respects, you can bolster your case. Using statistics and other verifiable evidence will also help gain support. Be sure to use current sources whenever possible.
