Textbook Notes (368,434)
Canada (161,878)
Psychology (1,066)
PSY2110 (40)


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Mary Theresa Howard

SOCIAL PSYCHOLOGY – CHAPTER 9 SUMMARY Conformity: Group influence inAction - Social Influence is the efforts of one or many individuals to change attitudes or behaviours of one or many persons. - Most ppl will act according to social norms (rules of how people are expected to act in specific situations) – this shows tendency towards conformity (Changing how you act to match social norms). - Sherif and Asch were the first ones to study conformity – showing that most people will yield to social pressure. - Factors that affect conformity are:  U NANIMITY : Whether those in the influencing group agrees w/ each other.  C OHESIVENESS : Degree of attraction felt by indv toward a group.  Group size  Whether the response if given publicly or privately.  Cultural background of the person being influenced.  Type of social norm in the situation  INJUNCTIVE : Norms that specify what should be done, what is accepted/frowned upon in the given situation.  D ESCRIPTIVE : Norms that indicate what most people do in such a situation. - Normative Focus Theory is the tendency to be influenced by norms when they are relevant to us. - Situational norms (like other norms) can influence our behaviour automatically/unconsciously. - Two motives that underlie the tendency to conform:  N ORMATIVE SOCIAL INFLUENCE : Desire to be liked/accepted by others.  I NFORMATIONAL SOCIAL INFLUENCE : Desire to be right (have accurate views of the world). - Effects of social influence are powerful, usually magnified in situations of uncertainty. - Conformity pressures are strong, but there are two sources of resistance:  Desire to retain individuality.  Desire to exert control over your own life. - Some people cannot conform, even if they wish to. (eg those with physical disabilities, legal barriers) - Minorities can influence majorities to change attitude/behaviours under some conditions – must be consistent in opposition, avoid appearing rigid or dogmatic, general social context should be consistent with current social trends. - Because of threatened viewpoint, minorities often overestimate those who share their beliefs. - (+) effect of minorities: make majority systematically think about issues – can induce large-scale social change. - People in a minority can rarely influence others via normative social influence. It is better to rely on informative social influence. Compliance: ToAsk Is (Sometimes) to Receive - Many tactics to compliance (getting others to say yes to things/requests) rest on basic s
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