CONDENSED NOTES – SOCIAL PSYCH (CHAPTER 1-2)
(+) – As one variable goes up, the other goes up as well.
(-) –As one variable goes up, the other variable goes down. (Inverse Relation)
- Manner in which we interpret, analyse, remember, & use information about the social world.
It isn’t always rational, often influenced by emotions.
To not display emotion, must be trained.
This is the “professional mask”.
- How we process info:
- “Filing system”
- Mental frameworks centering on specific theme(s).
- Influences 3 processes:
Attention – Information we notice.
• If information matches a schema, it is processed there.
• If no matching schema, new schema is created.
Encoding – Information stored in memory.
If information is consistent – encoded.
If information sharply different, encode in separate category “tag”.
Retrieval – Recovery of information
Can be quick, or take more time.
Pulled from memory.
- Stronger when cognitive load increases.
- Helps process more quickly/easily.
- Perserveration effect: beliefs/schemas don’t want to change. Hard to break habits.
- Self-fulfilling prophecy: bias in regard to attention/treatment.
Ex. Teachers lead to believe students would ‘bloom’academically, students end up doing
better in school because of this.
- Information overload: information input exceeds ability to process.
Multitasking is easier when younger, rote activities easier, less strenuous.
- “House Rules”
- Simple rules made unconsciously to deal with large loads of info and aid in decision making.
Strategy for making judgement based on similarity of stimuli a compared to
Easier to bring up information if done in the past.
• Similar to consequence stereotype.
Can lead to overestimating.
• Ex. Words that start and end with letter “K” or words with “K” as third
letter? –Assumed answer is former, answer is latter.
Can lead to priming/stereotyping.
• Priming: Memory of specific event/moment that makes us more aware of
o Eg. Watching a scary movie, becoming more easily frightened as
Pre-determined starting point, adjusting to it after the fact.
The start point is not necessarily correct.
- After intensive process/experience with task-type information done enough times, it becomes