CCT109H5 Chapter Notes - Chapter 3: Capital Formation, Technological Determinism, University Of Toronto Mississauga
by Jonathan Ho
DepartmentCommunication, Culture and Technology
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CCT109H5F - CONTEMPORARY COMMUNICATION TECHNOLOGIES
UNIVERSITY OF TORONTO MISSISSAUGA
FALL 2016 - JEREMY PACKER
TUESDAY, SEPTEMBER 27, 2016
CHAPTER 3: APPROACHES TO NEW MEDIA
●A well-rounded view of the role and effects of new media in society can be achieved by
taking a number of perspectives
●Emphasis on “social shaping” perspective, in which groups and individuals are understood
as able to influence how media is used
●In the case of new media, there is a wide range of approaches ranging from technical,
artistic, social, political, economic, and historical
●This multidisciplinary interest reflects both the importance of new media for society and
the special place that communications media occupy as both a technological form and a
●Wide variety of theorists have developed many approaches to account for both the form
and the content of media.
●These further complicated by how the content of media is affected by form
What to Believe: The Hype of the Counter-Hype
○Metaphor for online networks and virtual worlds popularized in the early 1990s,
first in fiction and then in the mass media.
○Term is in declining use at present as the online and offline worlds merge
●Recurring feature of development of the internet and the popularization of digital media
technologies has been their capacity to generate excitement about how they are expected
to change everything, typically for the better.
○Rapid devaluation of the stock prices in technology companies in late 2000 and
2001, especially those that were based on the Internet.
○Many people attributed this decline to rationalization in a market that had
become inflated by outlandish expectations and hyperbole
○Harsh lesson in the dangers of investing in new media companies that had fatally
flawed business plans
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