CCT109H5 Chapter Notes - Chapter 7: Relationship Marketing, Creative Destruction, United Nations Conference On Trade And Development

• School: UTM
• Department: Communication, Culture and Technology
• Course: CCT109H5
• Professor: Jeremy Packer

Document Summary

In the early 2000s, a surge of interest in creativity shows few signs of abating. Popular business literature exhorts corporate managers to unlock the creative potential of their staff. Creativity, however, is a famously slippery concept. In one highly influential understanding, any harnessing of creativity to organizations or to policy agendas is anathema. Due to creativity being arisen from free, wakeful play of imagination . Creativity are seen as special people (the troubled genius persona ), with creativity closely linked to the arts and not to business, science or technology. Creative process is understood as essentially spontaneous, with the implicit assumption that creativity cannot be formally taught since it"s a special gift of learning . Leads to assumptions that creative people need to be protected from commercial realities, that budgets and deadlines might interfere with the eccentric, childlike world of pure inventiveness .