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Communication, Culture and Technology
Dave Swanston

CCT109Textbook NotesChapter 1What does the society find in new media thats so novel And what role does new media play in wider social change as it is already deeply embedded in the debates processes and practicalities of our societyConvergence the process by which media technologies industries and services are emergingthrough changes in computing communication networks and contentInternet is one of the most important new media forms of the late twentieth century and early twenty first centuryMedia considered new for its time is now considered oldAny approach to new media that only catalogues the technologies themselves and fails to ask the broader questions about the contexts of their use and their social and cultural impacts ignores the central question of why there is a need to look at new media in the first place We must ask whats new for the society about a new media rather than what are the new mediaBut this leads to a bigger question whether and how technologies can act as factors in wider social change while being already embedded in a social contextAccording to Francis Bacon three discoveries had been central to making out the period in which he lived as one that was dramatically different from those preceding it 1Printing changed literature2Gunpowder changed warfare3Magnet changed navigation The way new media has been defined previously is by using three Cs Cable TVMobile1Computing and Information Technology ITInteractive TelephonyInternet TV2Communication Networksand World 3Content and Digitized Media arising out of another process a Wide WebCDROMfourth C ConvergenceDVDConvergent media can be seen as combining computing communications and media content in the way shown in the figure aboveConvergence refers to the interlinking of computing and information technology communication networks and media content that occurred with the development and popularization of the internet and the convergent products services and activities that have emerged in the digital media space Example Not only do we have media companies that own internet companies but television shows with complementary websites all available on devices such as mobile phones and computers that were formerly dedicated to conversations and calculationsConvergence is generating a flat earth where activities conducted through digital media can occur in any part of the world Second element of convergence is the morphing of devices computers mobile phones televisions etc as they become multipurpose conduits for a range of activities involving digital media
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