CCT210H5 Chapter Notes - Chapter 3: University Of Toronto Mississauga, Connotation, Polysemy
Document Summary
Can be seen as no more of a "natural" meaning than is connotation but rather as a process of. Used to refer to the socio-cultural and "personal" associations (ideological, emotional. Denotation is sometimes regarded as digital code. Structural semioticians who emphasise the relative arbitrariness of signifiers and social semioticians who emphasize diversity of interpretation and the importance of cultural and historical contexts are hardly like to accept the notion of a "literal" meaning. The denotation meaning of a sign would be broadly agreed upon by members of the. Cultural codes provide a connotational framework since they are "organized around key oppositions and equations", each term being "aligned with a cluster of symbolic attributes" Certain connotations would be widely recognized within a culture. Connotation and denotation are often described in terms of levels of representation or levels of meaning. There is a sign consisting of a signifier and signified.