ECO100Y5 Chapter 9: Chapter 9- Competitive Markets.docx

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ECO100Y5 Full Course Notes
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Market power- the ability of a firm to influence the price of its product. A market is said to have a competitive structure when its firms have little or no market power; the more market power the firms have, the less competitive is the market structure. Competitive behaviour- degree to which individual firms actively vie with one another for business and both companies have some real power over their market. Details of the market structure determine how we get from the industry demand curve to the demand curve facing any individual firm in that industry. Market structure plays central role in determining behaviour of individual firms and also in the overall efficiency of the market outcomes. A competitive market structure is one in which individuals firms have no market power- that is, they have no power to influence the price at which they sell their product.

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