GGR252H5 Chapter Notes -Old Age
Document Summary
(haiyan, h and jasper, c. (2007) a qualitative study of mall shopping. Behaviors of mature consumers", journal of shopping center research, Malls are ignoring mature consumers and continually targeting teens, 20"s-30"s individuals. For example, shufeldt et al. (1998) identified five clusters based on the lifestyles of mature consumers, and examined the relationships between the lifestyle segments and the factors that influence the purchase of over-the- counter drugs. Mature individuals over 50 are the most wealthiest and are actively searching for ways to spend their money. Value stores that have credit, discounts for those 65 and over, and liberal return policies, prefer chair/benches, prefer department stores. Some store attributes such as senior citizen checkout, senior citizen discounts, and close/easy parking have become important for elderly consumers to choose where to shop = enormous market opportunity. The respondents seem to agree that malls offer lots of choices through a wide variety of stores and a food court.
